When you are aware of common mistakes in managing a dropshipping store, you can avoid them more easily. And it’s often more comfortable to learn from others’ mistakes than from your own, isn’t it?
Dropshipping Mistakes: Content, Appearance, and Store Structure
Choosing the Wrong Niche
There are plenty of guides out there explaining how to choose a perfect niche in terms of advertising and SEO potential, but still a lot of people don’t pay enough attention to this very important step.
In fact, I have met people who blindly choose a completely random niche simply because someone else suggested it.
I also saw a store with hundreds of unrelated items, not following any logic.
And the result is: these stores cannot sell products.
For example, imagine a person receives a recommendation from someone else, for example, a Sex Toy store. Do you think this person has any ideas on how to choose the right items for this store or what channels to use to advertise?
Unclear Store Structure
A non-scientifically structured store is a common reason for low conversion rates. There are numerous solutions available to build a store structure that provides the best customer experience. However, newcomers often overlook this and try to create their store from scratch.
For example, some stores have T-shirts in the ‘Shoes’ category and swimwear under ‘Dresses.’ Will visitors know where to find the items they want?
Poor design
Each store has a number of visual elements that help it stand out from its competitors and be easily recognized. These elements often include store logos, avatars, main page images, header images for social networks, and promotional banners informing viewers about special offers, etc.
What if these elements were designed by someone without relevant experience and knowledge? Technical requirements regarding file size, format and resolution are ignored, so the quality and readability of the image becomes very low.
Dropshipping mistake: product page
Product pages have not been edited
When a product is imported from AliExpress using the AliDropship Plugin, it should also be slightly edited accordingly.
I have seen completely surprising cases of product titles containing ‘AliExpress’ along with 10-15 other unnecessary words.
Low rating from customers
When you import product reviews with items from AliExpress, you want to create a positive image of your store and show that previous buyers are satisfied with their purchases.
But, look at the screenshot above: a buyer complained that it took the seller over 3 months to ship the order, plus the item was of low quality. This is really something you don’t want in your dropshipping store.
Suspicious number of orders
For Dropshipping you can import new items any time you want and even manually edit product quantities.
But look at the screenshot above.
Can you believe that an item in the ‘New Arrivals’ category can already have over 1000 orders?
Fake discount
Discounts and special offers are among the most popular elements of a pricing strategy aimed at generating more sales. When a customer sees a big discount, it creates a strong incentive for them to buy immediately.
But you can also get it wrong.
The example on the screenshot above shows how fake this promotion is. 74% off is definitely a bargain, but seriously, who can believe that this item was originally priced at $270.49?
Dropshipping mistake: promotions
False advertising link
When you first saw this post on Instagram, you’d think you could see this hoodie in more detail if you clicked on the link in the bio.
But if you look closely at this screenshot, you’ll notice that the link in the bio takes you to the entire ‘Bestseller’ category and not to this specific product itself.
Social media accounts are not monitored
Sometimes, your Instagram or Facebook account may be blocked, which is obviously not beneficial for your sales, reputation, and customer relationships.
Do not interact on social networks
The above example of customer feedback is certainly not happy at all, but what’s even sadder is that the store owner did not leave any official feedback at all: no explanation, no apology, no product sent. alternative – nothing. What impression does this make on others who see this post?
